The Newest Wrinkle

About Me

Hi beautiful!

Wecome to Style and Macarons, founded by me, Pranita Purohit, a funny & hardworking young lady who was born & raised in Mumbai. Though I studied sciences in my high school years, I was always drawing & sketching to find an outlet for my creative side. This made me realize that arts & design is my true calling, and hence I joined fashion studies.

During my years at India's premier fashion institute, I worked backstage at Lakme Fashion Week for two consecutive years . In my final year of study, I presented my very own fashion line, a collection inspired by  the world renowned artist, Takashi Murakami. I personally designed, illustrated & selected fabrics for this collection.

Upon graduating, I joined one of India's largest conglomerates as a Store Visual Merchandiser & I have been working full time with them ever since. If you want to know more about my place of work, responsibilities etc. head over to my LinkedIn page.

After spending years in the fashion arena, I’ve decided to launch my very own blog,, to give you an insight on the trends that inspire my style. I hope SAM will be identified as a destination for all things a la mode in due course.

If you're not already bored of reading, here's a bit more about me: I love to spend my free time reading fiction & manga, listening to Korean music & exploring eateries. In case the blog name didn't tip you off, I'm a devout foodie at heart.

I hope you will join me in this journey! I love knowing what my readers think about my posts or if there's anything you'd like to see in particular. Feel free to connect with me on Instagram or Tweet me anytime. If you wish to collaborate, head over to my Contact page for more info! And please don't hesitate to hit the follow button, there's so much more on the way!

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